Do you know some of the things that are holding you back from getting great results? Are you nervous about claiming the right pricing? Too many freelancers who are new to working for themselves automatically downgrade what they want to charge because they think they don’t have enough freelance experience.

Meet Kelly Cochran, who launched her own work-from-home business after being in the corporate world.

In our discussion, we talk about knowing that you’re not the right fit for a corporate or other traditional environment and how to use the experience and strengths you have in a freelance or entrepreneurship capacity.

Here are some of the things we discussed in this episode:

  • The mindset and practice pieces you need to do when you leave a corporate job and are now working for yourself.
  • Why you can’t afford not to think of yourself as a CEO
  • Pricing options and what works best when you’re moving from being in a traditional job situation making an hourly rate vs. doing project-based pricing instead.
  • What goes into deciding on a flat rate for charging your freelance client a project based rate.
  • How to include the right factors into your pricing when you’re just getting started so you make sure you don’t undercharge and end up with a ton of work instead.
  • When does hourly pricing actually make sense? How should you handle that situation with the client?
  • Why you still need to ask questions when you’re just getting started on a project so that you still come across as an expert but get the information you need to begin your own freelance work.
  • Why overthinking pricing is such an issue and why it’s actually costing you opportunities.
  • Don’t automatically discount your work because you’re leading with price and puts you in a weaker position.
  • How to get the client to give you some clues about what their freelance budget is
  • How to do the right thing with packages
  • Why Kelly decided to write a book


Affectionately known as “Loud Blonde” by friends and fans, KELLY COCHRAN is an unapologetic writer, speaker, and entrepreneur who passionately encourages women to listen to their instincts and speak their truth at the highest volume.

Honing her skills as an SEO expert, brand strategist, and project manager, Kelly spent 15 years in corporate America. Tired of hitting her head on the glass ceiling, she ditched the cubicle for good in 2017. She is a freelance marketer and high-performance coach who empowers her clients to build profitable, passion-centric businesses and break the chains of the 9-to-5.

Kelly’s debut book, LOUD: Silence Your Critics & Turn Up the Volume on Your Life, launched as an Amazon #1 Best Seller in September 2019. Kelly is also the recent recipient of the “Top 20 On the Rise” Award for Marketing, sponsored by Honeybook and the Rising Tide Society.

Kelly currently resides in San Diego, California. Follow her adventures on Instagram @LoudBlonde, or visit LoudBlonde.com for more information.