Clients cannot differentiate you from your competitors. You need to make the case that they need more than your skill set.
My guest on today’s Advanced Freelancing podcast, Amy Collins, shares how to tell your story in a way that connects to your potential clients. Amy shares how to let go of discounting the experience or things that you don’t have and own your story.
You’ll discover how to tell your story in a way that is focused on the client, where to share it in your marketing, and use your story to open up conversations with potential clients.
Here are some things we covered in this episode:
- What does a good business story look like?
- Why you need a strong about page
- What to include in your about page
- How to figure out what your story is in a way that will resonate with clients
- How to tell your story in a new way making it more focused on the client
- Why you must believe in your story and own it
- How to find the sweet spot between oversharing and focusing on your client
- Where to share your story and how to remain consistent
- Ways to ask your clients what resonated with them
- Why you need to be open to hearing compliments from your clients and what to listen for
- Should your story vary with different clients?
- How to use your story to open a conversation
Amy Collins is a copywriter & strategist, storyteller, and comedian. She writes personality-driven, funny emails and collateral for her clients and for her own newsletter, Rude but Charming. Her digital course, Story Gold, helps writers tell better stories.
Laura Briggs, The Freelance Coach™, the Founder and Executive Director of Operation Freelance, a two-time TEDx speaker, freelancer, freelance strategy and marketing coach, and author of three books with Entrepreneur Press: How to Start Your Own Freelance Writing Business (2019), the Six Figure Freelancer (2020), How to Become a Virtual Assistant (2021), and the Complete Guide to Website Copywriting (2022). She’s been featured in Business Insider, Thrive Global, and Inc. and is an ongoing contributor on Entrepreneur.com
After listening to the episode share your takeaways with our group:
Connect With Laura:
Laura Briggs is empowering the freelance generation. Through her public speaking, coaching, and writing, she helps freelancers build the business of their dreams without sacrificing all their time, family, or sanity. Laura burned out as an inner-city middle school teacher before becoming an accidental freelancer with a Google search for “how to become a freelance writer.” Since then, she’s become a contributor to Entrepreneur, Business Insider, and Writer’s Weekly. She worked for more than 300 clients around the world including Microsoft, Truecar, and the Mobile Marketing Association. She’s delivered two TEDx talks on the power of the freelance economy for enabling freedom and flexibility and how it’s being used to address the technical skills gap in the U.S. Laura is the host of the Advanced Freelancing podcast, a sought-after public speaker on the gig and digital freelance economy, and a freelance coach focused on aspiring six-figure freelancers. Laura’s books, courses, and coaching have reached over 10,000 people.
As a military spouse, Laura is passionate about serving her community and founded Operation Freelance, a nonprofit organization that teaches veterans and military spouses how to become freelancers and start their own business.https://oembed.libsyn.com/embed?item_id=19656152