Ready to stop wasting time on social media? Today I am sharing ways that you can use social media to support your overall marketing plan and how to be realistic about what you can expect when marketing your business using social platforms.
You’ll learn the importance of being consistent and effective and how to be intentional with one platform. I will teach you how to audit your platforms and the important questions to ask yourself when making decisions on your social media strategy.
I share the secret sauce of my own strategy and how you too can grow a sustainable marketing engine!
Here are some things we covered in this episode:
- Ways that you can use social media for your overall marketing plan
- How to select one or two primary social media channels and repost on other platforms
- Why you need to be consistent and effective
- How to be intentional with one platform
- How to grow a sustainable marketing engine
- Why you should free yourself up from platforms that do not bring you conversions
- How social media marketing is a lot like building a website
- How to audit your social media platforms
- Questions to ask yourself when making decisions on your social strategy
- The value of consistently being present on one platform
- Why social media marketing is a supplement to cold pitching and your referral program
- Why you should give yourself freedom from doing what isn’t the right fit for your business
- Recommendations when first stepping into social media with your freelance business
- Why you shouldn’t come reliant on platforms that you don’t own
After listening to this episode, share your action steps and take-aways with our group:
Mastering Your Freelance Life With Laura
Connect With Laura:
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Meet Laura:
Laura Briggs is empowering the freelance generation. Through her public speaking, coaching, and writing, she helps freelancers build the business of their dreams without sacrificing all their time, family, or sanity. Laura burned out as an inner-city middle school teacher before becoming an accidental freelancer with a Google search for “how to become a freelance writer.” Since then, she’s become a contributor to Entrepreneur, Business Insider, and Writer’s Weekly. She worked for more than 300 clients around the world including Microsoft, Truecar, and the Mobile Marketing Association. She’s delivered two TEDx talks on the power of the freelance economy for enabling freedom and flexibility and how it’s being used to address the technical skills gap in the U.S. Laura is the host of the Advanced Freelancing podcast, a sought-after public speaker on the gig and digital freelance economy, and a freelance coach focused on aspiring six-figure freelancers. Laura’s books, courses, and coaching have reached over 10,000 people.
As a military spouse, Laura is passionate about serving her community and founded Operation Freelance, a nonprofit organization that teaches veterans and military spouses how to become freelancers and start their own business.https://oembed.libsyn.com/embed?item_id=19656152
