Want to scale your business with LinkedIn? Today’s guest, Caroline Mameesh, shares how she started and scaled her business with a focus on LinkedIn. Turning to LinkedIn to generate leads, Caroline’s business thrived and she now has the ability to choose which clients she wants to work with.
During the episode, you’ll get tips on how to find connections, how to build a following, and how to become a thought leader. Learn the most important sections of your LinkedIn profile and how to optimize them for massive impact. Caroline recommends Laura’s course on SEO to help you leverage keywords.
Laura and Caroline share red flags to look for when speaking with potential and new clients and how to set boundaries for yourself. Once you implement the tips you learn today, you too can have a full client roster and be selective of which clients to onboard to give you the freedom that you created your freelance business to enjoy!
Here are some things we covered in this episode:
- How Caroline set initial income goals when she started freelancing
- Caroline shares the process of getting her first client
- Why Caroline took on freelance clients while she was still working her day job
- The importance of wearing many hats in your business
- Tips for setting your boundaries
- How to find connections on LinkedIn
- The misconception of LinkedIn
- How to build a following on LinkedIn with content
- Finding a niche to post about on LinkedIn
- How to become a thought leader on LinkedIn
- How Laura views potential and new clients
- Red flags to listen for during discovery calls
- The importance of keywords and the headline on your LinkedIn profile
- Caroline recommends Laura’s course: Advanced SEO Writing for Freelancers and Bloggers
- Connect with Caroline via her website or LinkedIn
Caroline Mameesh is the founder and sole operator at Mameesh Content.
She graduated from Cornell University in 2020 not having a clue what she wanted to do. She knew pursuing higher education wasn’t for her, but she didn’t have any job prospects.
She ended up landing a job at a Silicon Valley tech startup spearheading the marketing and content teams. This is where she discovered the world of SEO blogging.
Presto! The flame ignited. She knew she wanted to start her own business one day, but never thought it would be right out of college. At the end of 2020, she left her full-time job to combine my passion for writing and SEO.
Caroline tried working for other agencies but quickly realized they were flawed. She spoke with many people who were in desperate need of a writer who met deadlines, delivered high-quality work, and was someone they could trust.
She knew she could change this industry, and so Mameesh Content was born.
After listening to this episode, share your action steps and take-aways with our group:
Connect With Laura:
Laura Briggs is empowering the freelance generation. Through her public speaking, coaching, and writing, she helps freelancers build the business of their dreams without sacrificing all their time, family, or sanity. Laura burned out as an inner-city middle school teacher before becoming an accidental freelancer with a Google search for “how to become a freelance writer.” Since then, she’s become a contributor to Entrepreneur, Business Insider, and Writer’s Weekly. She worked for more than 300 clients around the world including Microsoft, Truecar, and the Mobile Marketing Association. She’s delivered two TEDx talks on the power of the freelance economy for enabling freedom and flexibility and how it’s being used to address the technical skills gap in the U.S. Laura is the host of the Advanced Freelancing podcast, a sought-after public speaker on the gig and digital freelance economy, and a freelance coach focused on aspiring six-figure freelancers. Laura’s books, courses, and coaching have reached over 10,000 people.
As a military spouse, Laura is passionate about serving her community and founded Operation Freelance, a nonprofit organization that teaches veterans and military spouses how to become freelancers and start their own business.https://oembed.libsyn.com/embed?item_id=19656152