Are you using your time ineffectively to use marketing? To be most effective, think about the marketing activities that are most likely to bring you conversions. Experienced freelancers ideally have 1-2 channels that perform well and bring you work when you need to replace a new client quickly. This is not the best time to learn new marking methods, but rather a time to research the data that you already have.
Conversions are about efficiencies – earning more and doing less. In today’s episode, you’ll learn how to assign a value to the time that you spend on marketing, how to track and measure your data, and how to dial in your pitch.
I teach you the most effective marketing activities, the questions you should be asking yourself when bringing in a new client, and how to get better at conversions.
Here are some things we covered in this episode:
- How to use your time effectively to use marketing
- The activities that are most likely to bring you conversions
- Why you need to know the marketing activities that bring you conversions
- Exploring the data that you already have before spending time on new systems
- Conversions are about efficiencies – earning more and doing less
- Questions to ask yourself when bringing on a new client
- What to review on your profiles and pitches
- Why you should assign a value to your time spent on marketing
- What are non-billable hours?
- The time that you don’t need business is the best time to learn new marketing methods
- How and why to measure your data
- Tips for keeping track of your data
- How to dial in your pitch
- How to leverage your experience
- Why you should lead with value
- What to do on calls with potential clients
- Why you need to have a consistent image on social media platforms
- How to respond to a no
- Why you need to follow up with a potential client
After listening to this episode, share your action steps and take-aways with our group:
Mastering Your Freelance Life With Laura
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Laura Briggs is empowering the freelance generation. Through her public speaking, coaching, and writing, she helps freelancers build the business of their dreams without sacrificing all their time, family, or sanity. Laura burned out as an inner-city middle school teacher before becoming an accidental freelancer with a Google search for “how to become a freelance writer.” Since then, she’s become a contributor to Entrepreneur, Business Insider, and Writer’s Weekly. She worked for more than 300 clients around the world including Microsoft, Truecar, and the Mobile Marketing Association. She’s delivered two TEDx talks on the power of the freelance economy for enabling freedom and flexibility and how it’s being used to address the technical skills gap in the U.S. Laura is the host of the Advanced Freelancing podcast, a sought-after public speaker on the gig and digital freelance economy, and a freelance coach focused on aspiring six-figure freelancers. Laura’s books, courses, and coaching have reached over 10,000 people.
As a military spouse, Laura is passionate about serving her community and founded Operation Freelance, a nonprofit organization that teaches veterans and military spouses how to become freelancers and start their own business.https://oembed.libsyn.com/embed?item_id=19656152
