Is your LinkedIn profile optimized and lead-ready?
Being lead-ready on LinkedIn is all about making sure that your profile is optimized not just for your ideal clients so that when they land on your profile, they know they’re a fit and should reach out to you, but also for the LinkedIn algorithm.
Today you will learn how to optimize your LinkedIn profile in multiple ways. I will share how to select the best images, what to include in your headline, where to include your freelance work, what to include in your about and job section, and how to get found in LinkedIn searches.
You will discover the most overlooked thing that most freelancers miss, and how it will add credibility to your profile and attract prospective clients. Additionally, I share how to request recommendations and how to make your profile look vibrant and alive.
Here are some things we covered in this episode:
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- How to optimize your LinkedIn profile
- How to use images to your advantage
- What color background to use for your LinkedIn photo
- Why your photos support your brand
- How to grab someone’s attention with your photos
- What to include in your headline
- How to include keywords in your headline
- Understanding the LinkedIn algorithm
- Where to include your freelance work
- What to include in your about section
- The primary focus of your about section
- How to get found in LinkedIn searches
- The biggest thing that freelancers overlook
- What to include in the job section
- Adding keywords to the job section
- The importance of marking your profile “open for opportunities”
- How to keep your profile vibrant and alive
- When you shouldn’t include a previous job on your profile
- Why you should give recommendations to others on LinkedIn
- How to ask for recommendations from others on LinkedIn
- How to build your LinkedIn following
- Using the featured section to build your credibility
- Connect with me on LinkedIn: www.linkedin.com/in/thefreelancecoach
After listening to this episode, share your action steps and take-aways with our group:
Mastering Your Freelance Life With Laura
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Meet Laura:
Laura Briggs is empowering the freelance generation. Through her public speaking, coaching, and writing, she helps freelancers build the business of their dreams without sacrificing all their time, family, or sanity. Laura burned out as an inner-city middle school teacher before becoming an accidental freelancer with a Google search for “how to become a freelance writer.” Since then, she’s become a contributor to Entrepreneur, Business Insider, and Writer’s Weekly. She worked for more than 300 clients around the world including Microsoft, Truecar, and the Mobile Marketing Association. She’s delivered two TEDx talks on the power of the freelance economy for enabling freedom and flexibility and how it’s being used to address the technical skills gap in the U.S. Laura is the host of the Advanced Freelancing podcast, a sought-after public speaker on the gig and digital freelance economy, and a freelance coach focused on aspiring six-figure freelancers. Laura’s books, courses, and coaching have reached over 10,000 people.
As a military spouse, Laura is passionate about serving her community and founded Operation Freelance, a nonprofit organization that teaches veterans and military spouses how to become freelancers and start their own business.https://oembed.libsyn.com/embed?item_id=19656152
