How To Write A Cold Pitch - EP 117

In this episode my guest Sophia Dagnon teaches you how to write cold pitches that stand out from the crowd. You’ll learn the best practices of writing an email and all the things that you need to research and do before writing your pitch.

Sophia shares why building a relationship with your potential client is as important as making a sale. Her tips will help you brainstorm which companies to pitch to and how to be authentic when doing so.

You’ll also discover why sales calls are as important as your cold pitch. Sophia shares what not to do during a sales call, how to prepare for the call and be confident in yourself, and steps to close the sale.

Here are some things we covered in this episode:

How to find companies to write a cold pitch
Doing research on the company and person that you are pitching to
How to stand out from the crowd
How to sound authentic by adding personalization
What to keep in mind when writing a cold pitch
Capturing data in your email performance
Best practices in writing an email
Why relationships are more important than getting a sale
Why you have to be good at sales calls
What not to do during a sales call
How to prepare for a sales call
How to be more confident during sales calls
Steps to close the sales call
Following up with potential clients

Bio:

Sophia Dagnon helps thought leaders, SaaS companies + direct-to-consumer e-com folks connect with their people and sell like a human through conversion-focused copy. She works with the amazing folks at Copyhackers + GetUplift and (occasionally) takes on private clients.