In today’s Advanced Freelancing podcast, my guest Jude Charles shares how freelancers can stand out as THE ONLY option for potential clients to work with.
You’ll learn how to turn skeptics into raving fans by sharing your story and the behind-the-scenes of your business. Jude shares how to be vulnerable, build trust with potential clients, and his strategies for addressing the one thing that clients need to know to close the sale.
Discover how video and visual tools can be used in your business to help you close your next client and increase your rates.
Here are some things we covered in this episode:
- Learn how Jude changed his business and increased his rate
- Discover how a video can be used to market yourself and stand out from other freelancers
- How Jude closes sales by asking a series of questions and delivering a visual storyboard to potential clients
- The most crucial thing Jude says will help you close more clients
- How to discover clients’ apprehensions about working with you
- The power of using video with your clients
- The importance of sharing your story with clients
- Ways that people can connect with you
- Laura shares why “confused clients don’t buy”
- How to package storytelling so that it resonates with potential clients
- Jude shares the strategy behind his Roadmapping Strategy Session
- Addressing the one thing that clients need to know to close the sale: “Can you lead them through the process?”
- How to be vulnerable and share your story to build trust
- Jude and Laura share their experiences with burnout
- Laura’s action steps from today’s episode: What is a way that you can use visual tools in your business, and what is a way that you create more authentic connections with clients and other freelancers?
- Sign up for Jude’s newsletter at: https://judecharles.co/newsletter
- Tune into Laura’s TEDx Talk “Flip the Script: Empowering the Freelance Generation”
For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.
Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.
Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
After listening to this episode, share your action steps and take-aways with our group:
Mastering Your Freelance Life With Laura
Connect With Laura:
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Meet Laura:
Laura Briggs is empowering the freelance generation. Through her public speaking, coaching, and writing, she helps freelancers build the business of their dreams without sacrificing all their time, family, or sanity. Laura burned out as an inner-city middle school teacher before becoming an accidental freelancer with a Google search for “how to become a freelance writer.” Since then, she’s become a contributor to Entrepreneur, Business Insider, and Writer’s Weekly. She worked for more than 300 clients around the world including Microsoft, Truecar, and the Mobile Marketing Association. She’s delivered two TEDx talks on the power of the freelance economy for enabling freedom and flexibility and how it’s being used to address the technical skills gap in the U.S. Laura is the host of the Advanced Freelancing podcast, a sought-after public speaker on the gig and digital freelance economy, and a freelance coach focused on aspiring six-figure freelancers. Laura’s books, courses, and coaching have reached over 10,000 people.
As a military spouse, Laura is passionate about serving her community and founded Operation Freelance, a nonprofit organization that teaches veterans and military spouses how to become freelancers and start their own business.https://oembed.libsyn.com/embed?item_id=19656152