With 42 million Americans listening to podcasts weekly and the average listener subscribing to 6 podcasts (source), there are lots of reasons to consider starting a podcast. This video takes what I have learned from the process of launching my own podcast (absolutely loving it!) and shares four more reasons you should consider starting a podcast.
Hey all! Laura here and if you don’t already know, I launched a podcast at the end of 2016 called the Better Biz Academy. It’s been a blast and it’s my new favorite medium to share information. You can get access to it on this YouTube channel or you can find it on iTunes or Stitcher Radio and listen at your convenience. In that show I interview freelancers and inspiring creatives and online entrepreneurs who are doing something outside the traditional 9 to 5 and loving what they do. That show has been tremendous for helping me grow my business and I have learned so much from other people. So, let’s walk through the four reasons why you should consider starting a podcast.
First of all, having the show allows you to position yourself as a credible expert in your industry. Interviewing other people or even talking yourself on the show adds this instant expert status to your business.
Second, I love the fact that I can cover so much information in a 30 or 40-minute podcast episode. It might have taken me hours to condense that information into a blog post and then my audience may have never read it any way because so many of them are commuting or listening to podcasts while they are exercising. They might not have time to read a blog, but they do have time to listen to podcasts. And I cover so much more information in a short show because we talk faster than we write and we also listen better and hear things differently when it’s another format. So, it’s another format to try with your audience.
The third reason why it makes sense to consider starting a podcast is because perhaps you want to develop relationships and connections with other people and a podcast is a great way to do that. Interviewing other guests or positioning yourself as a guest expert are two of the ways that you can enhance your credibility and grow your own audience as well. I love the fact that it’s so much fun to host the podcast and I get to learn so much from the people that I am interviewing.
And that is what leads me into my final point. Over time, you can actually grow your podcast to be a source of revenue for your business by having sponsorships or promoting your own products and services on the podcast itself. Now don’t get me wrong, it’s a time and financial investment to start launching a podcast and to continue producing the show, but it’s also a tremendous amount of fun. I have interviewed dozens of entrepreneurs and learned so much from them and it has also opened many other doors for me. I am also growing my audience and my tribe simply by having another form of free value where they can learn directly from me. Now I have a course all about how to launch your podcast in 30 days or less and you can get access to that in the description below. I look forward to helping to continue to teach you all about the benefits of podcasting.