Even if you’re a newbie to the business world, you’ve probably heard all the horror stories about Facebook and its scary algorithms! Unfortunately, most of the rumors are true. Facebook’s algorithms mean that your social media content will not get anywhere near as high a reach as it will on other platforms! However, that doesn’t mean that Facebook should be abandoned.
Every business worth working with has a business Facebook page. Despite its bad algorithms, it’s still many business owners’ top source of traffic. Facebook has a huge number of users and so to ignore the platform altogether would be unwise, and more importantly, damaging to your business growth. There is still potential to reach a large audience and spread word of your services/content in a way that can’t be done on other platforms.
You can infuse a little more personality into your business with a Facebook page. There’s less pressure to keep ‘on theme’ and you can have a little more fun with it as opposed to your experience on Twitter or Instagram, for instance. The most important thing to do with your Facebook page is to be social. Share other people’s content that’s relevant to your niche. Like other pages within your niche, too. You might make friends (making for a less lonely business journey) and it will invite them to take a look through your content, too. Be as social as you possibly can in order to encourage the same interaction with your own posts.
To give your brand more exposure, run competitions where sharing and liking your content is part of the criteria to be entered. If your content goes viral, you will be attracting many extra potential clients who may not have discovered you beforehand; not just those who are interested in entering the competition. Another way you can spread your message and attract more potential customers is by giving your audience a call to action. For example, if you’re sharing one of your blog posts on how to start a more productive morning routine, write a caption like ‘Tag a friend who needs this!’ and get the comment ball rolling.
People tend to give up on Facebook pages very quickly, so it’s important to make sure your Facebook business page is always content rich. Post a lot of content with engaging captions and pretty graphics to encourage interaction from those who discover your page. You can use online tools such as Canva and Picmonkey to create beautiful social media graphics that catch an audience’s eye much more than just plain old words! Give them a reason to hit the ‘like’ button and stick around.
Keeping your page full of content is also a brilliant, organic way to beat the Facebook algorithms and expand your audience reach a little further. To begin with, your reach will come from your ‘likes’, but as your audience becomes more engaged, liking and sharing your content, more people will be viewing your content on others’ newsfeeds.
Although tempting when you’re first starting and everything relies on likes, do not buy likes! Places like Fiverr and other social media based companies offer packages where they deliver a set amount of ‘fans’ or ‘likes’ to your social media platform. Although waiting for audience interaction can be an exhausting waiting game, this type of ‘bought’ interaction is a complete waste of your money and time. A page with 30 interactive fans holds more value and reaches a wider audience than a page with 1000 fake users. Get your first set of likes organically by inviting your friends to like your page and sharing content from your page onto your personal account.
Consistency is key when it comes to any social media platform. Tailor your social media posts to keep within your niche and make sure your brand is always represented in your content. However, take this with a pinch of salt! As said earlier, Facebook is different in the sense that it allows you to have a little fun! Show your audience a little of your fun side to add a personal touch!
I hope this helped! How do you run your business page?