It’s time for another episode of the Advanced Freelancing podcast. Now this episode might be a little shorter than usual. But that’s because I’m sharing some news that I didn’t have planned out in my content calendar. So, I am a big fan of batching. And I always brainstorm all my ideas for what goes into the podcast, usually at least several weeks or even months in advance.
So I had all of my episodes plotted through the end of 2019. But I am making a deviation from that. I think, sometimes being flexible with your own plans is very important so that you can capitalize on things that are very timely. I want to talk about two new freelancing books coming down the pike!
A new two book deal.
If you have not heard through my social channels, or through my email list, I recently signed a two book contract with Entrepreneur Press to publish my next two business books. I am so excited about this opportunity. And I also just want to, again, thank all of the readers and listeners in my audience who bought a copy of my first book, “How to Start Your Own Freelance Writing Business”.
Now, I’m not just sharing this deal for two freelancing books. But a couple of days after signing that contract, I was at the igniting souls conference in Columbus, Ohio. It was an amazing conference. It’s the best business community that I have found for really supportive people who are at very similar stages in their business building. It is run by an incredible guy named Kary Oberbrunner.
It’s funny because someone actually recommended Kary to me years ago.
I thought at the time it was a German woman. And I was like, “Well, what would this German woman know anything about publishing in the United States?” So funny story, I came across Kary a couple years later. And one of the reasons that I connected to this conference is because one of the books that just sold, which is tentatively titled “The Six Figure Freelancing Roadmap”, did not sell the first time around. Many of you know that that was part of my publishing story. That was the book I wrote the proposal for. It’s what I worked on with my agent. It’s very much the book that I wanted to publish.
So the opportunity came to write how to start your own freelance writing business first.
I was very intentional in the way that I wrote, marketed, and promoted “How to Start Your Own Freelance Writing Business”, because I wanted that book to be the door opener for future book deals. So I wanted to be able to show that I could hustle and that there was a market for freelancing. And now it’s clear that freelancing books are in demand.
One of the publishers that rejected “The Six Figure Freelancing Roadmap” mentioned that they thought that freelancing was a fad. So I feel like now more people are seeing that that is not true and that freelancing is here to stay. All of the statistics point towards more and more people becoming freelancers.
So anyways, I had partnered with Kary as a self publishing company.
The difference between self publishing and working with somebody who’s sort of a hybrid publisher like Kary’s program, called author Academy, is most people who Self Publish don’t ask the important questions about marketing until after the fact. Marketing is, in my opinion, more important than the content of your book. You can have the most amazing book out there. But if you don’t know how to market it, no one will buy it. No one will hear about it.
It really makes me sad every time I see someone in a Facebook group say that they published their book three months ago, only sold three copies, and want to know who they can market it now. That is the wrong time to be asking that question. Right now, the tentatively titled “Six Figure Freelancing” will come out in about one year, somewhere in October 2020. I’m very excited to be working on two freelancing books.
Six Figure Freelancing Book Coming October 2020
But I’m building my marketing plan now. I’m starting my brainstorming for marketing now. I’m capitalizing and analyzing what I did well the first time and where I can do better the second time to increase my brand awareness between now and then. That involves multiple different facets of media like growing my blog, growing my facebook group, increasing awareness of my podcast, etc. So marketing has to be done and thought about before you launch.
One of the reasons that I feel that Kary and his team are the real deal in publishing is because they teach you everything you need to know about it.
They teach you how to market your book. And they teach you how to ask for endorsements for your book. They teach you how to write the back cover and the advertising copy that goes up on Amazon. Honestly, they just teach you all that stuff.
Sure, I could convert a Word document into Kindle-friendly file today and upload it to Amazon. But that doesn’t mean it will sell if I have not done any work beyond that. If I have not leveraged my network and my platform, I am not going to get anything out of it.
So that is one of the reasons that I partnered with Author Academy Elite initially to publish more freelancing books
I’m so impressed with this program. It is a program that you pay for, but I’m just so blown away by what you get with it. You get 18 months of coaching. They publish your book. The revenues from the book are yours. So that means your royalties are yours.
They teach you all about how to do an audiobook version and how to do the Ebook version. And they teach you how to have a printed copy and how to promote yourself in your local area to do book signings. It’s an incredible, incredible program.
I will tell you too, that I have paid for tons and tons of stuff and business coaching over the years.
I would say in the top three things that I’ve invested in, Author Academy Elite has been worth it. There’s been a lot of things that have not been worth it. A lot of people that were not a match for me. Someone sent me a $3,000 proposal to do a book marketing plan for my book. That’s less than what you pay to publish your book and get the coaching and everything with Kerry’s team. But nothing was guaranteed with it. And I had no lifeline to ask for help. That was just doing one piece of the puzzle, not publishing the book.
The other thing I loved about Author Academy Elite and why I signed up with it is because you can do it today.
You can do books with them and it’s like a $300 investment per book. What they do with the general program is they help you with things like your book cover. They guarantee certain things that you’re going to get as part of the program. But you can publish additional books through their publishing house, very affordably, so much better.
I see publishing companies every day. They’re pitching me on LinkedIn. Oh, it’s $10,000 and we’ll publish your book. Someone the other day offered me a chapter in their book to pay $750. I really wanted a system because I intended to publish the “Six Figure Freelancing Roadmap” with Author Academy Elite.
So when this book deal came about that Entrepreneur Press” was interested in buying two books, including the one we’d already pitched the first time around, I contacted Author Academy to talk to them.
I told them that I’ve got two to three other books in the business and nonfiction space I really want to write. And I asked them if we can swap one of them in because I’d already had the Six Figure Freelancing Roadmap approved.
So that’s another part of my exciting news. I am going to be publishing a work from home guide to starting your own virtual assistant business.
It’s going to be all about how to become a VA, why VA is different from other freelancing, and the types of skills you need to know as a virtual assistant. I will be publishing that hopefully next May or June with Author Academy Elite. It will be self published. So stay tuned for that.
And then I’m publishing a six figure freelancing guide. We don’t quite have a title yet in 2020 with Entrepreneur Press, And in 2021, a “how to” guide on website copywriting.
So that was a long tangent from my original point, which was that I was really shocked and so honored to receive the Author Academy Elite 2019 Award for Best in Business.
I was up against many other authors in business.
They announced the Top 10 in August. And my book made the Top 10! I shared this on my social media. And I did not prepare an acceptance because the other nine books I was up against, were great books. I thought that there’s no way that I was going to win against these people. So I’m just going to go and enjoy the Author Academy Awards and soak in the atmosphere.
I’m there at the conference anyways, so honored to be a Top 10 finalist, and what a huge blessing it was to win. I was totally shocked when they called my name. I mean, I did not have a speech prepared. And I only listened to the video of what I said a couple of days later. I don’t like to be unprepared. I always like to have notes to have some idea of what I’m going to say. I speak well off the cuff when I know that topic really well. But I’ve never been honored like that for a book before. So I got to go on stage say thank you and accept the award.
The next morning, I got to go up on stage in front of the entire conference of 500 people and speak for 90 seconds about why I wrote this book and who it’s for.
I totally underestimated how powerful this was going to be for my platform. I sold 26 copies of my book at that conference. Just two people who found me during bathroom breaks in the conference, right? They would seek me out and pro tip here.
When I go to conferences, I always try to wear the same color all weekend or for the whole event. So it’s usually royal blue or red because they’re very noticeable power colors. So I was wearing royal blue as much as I could that weekend so that it was easy for people to find me and it really worked. So my book was not available for sale in the conference bookstore. Lots of people asked if it was there and it was not. And then they came and found me personally. So I’m just super excited to be sharing all of this news with you.
Which brings me to, this is the last time I’m going to promote this in 2019.
I am building my advanced reader team. My advanced reader team is going to be a small group. I’m aiming for like 20 to 25 people max. You’re going to be the early readers on my work and provide feedback. So you’re going to get first dibs at having your snippets featured in the book.
So in the six figure freelancing roadmap, I’m going to have case studies from successful six figure freelancers. The advanced reader team is going to be the first people that I go to with that opportunity. So it’s a great way to have your story and your business promoted. That’s potential exposure for you to be found by other people who might follow you as a freelancer or hire you as a freelancer.
Advanced Reader Teams Help Support Better Books
Advanced readers will also receive one free, signed copy that will come to you three to four weeks in advance of the actual drop date of the book on Amazon, Barnes and Noble and other platforms. That is free to you. I will mail that personally to you to thank you for being a part of the launch team.
As an advanced reader, I ask that you participate in whatever way you can to provide feedback and ideas and to share the books on social as the launch date and sale dates are coming closer. Leaving reviews on the book is a huge help on Amazon, Goodreads, and other platforms. That’s very important.
So if you want to be a part of that advanced reader team there is a Google Form application. If you were already on my launch team for the first book, you’re already in the Facebook group. So you would actually have to opt out of the Facebook group to not be part of my advanced reader team. But I really would like you to consider staying on if you got something out of it.
I’m also going to be sharing with my advanced reader team insight behind writing and marketing the book.
You are literally going to get a bird’s eye view of what it takes to write, edit, and publish a book. You will learn how you build a marketing plan and how long it takes to build these things in advance. So that’s a really cool way for you to learn more about it if you have been thinking about writing a book or you just want to know what it looks like in 2020 and beyond to write a book like that and for it go out live for the masses.
So I really want to encourage you to consider signing up. Just fill out the form in the link below. I will be contacting my launch team coming up. It is just a really cool opportunity. I am so thankful for all of you who were on my previous launch team. You were instrumental in helping me to be able to get additional book deals.
I’m sorry for the diversion from your normal freelance strategy tidbits and things that I drop here.
But this is really going to be an increasing part of my business. I’m going to be publishing, representing the freelance community, and building a bigger community of freelancers. Promoting the freelance revolution as what it is.
I wish I had more resources and tools when I got started. And I am now building those resources. I’m just so happy to get that opportunity to represent all of you. So I look forward to seeing you, hopefully on my launch team. And sharing the podcast with others also helps. If you leave a review on iTunes it helps more freelancers find this great information.
So thanks for tuning in for another episode. I know it’s been a quick one. As always, you can send your questions to the podcast firstname.lastname@example.org. I will receive those emails. I’m also shifting to a new email for the podcast, which is email@example.com. So if you have questions, ideas for future topics, something I mentioned on the show doesn’t make sense, or you need more information, please shoot me an email. Thanks again for being part of my tribe and helping support the freelance revolution.