Starting my podcast at the end of 2016 was a blast, but it was also a ton of work. However, I’m now writing to you Mid-May with a podcast that has episodes recorded through August and a podcast process that largely takes place without me.
Lots of people want to start a podcast but are worried about all the technical stuff that’s required and all the work behind the scenes. No doubt- it does take work to create and produce a podcast. If you’re smart, though, you can outsource a lot of and keep the costs minimal while still making the most of your time.
You know I’m the queen of delegation, and my podcast is no different. Smart delegation means I produce a ton (two podcasts, two videos, and a blog) of content every single week without fail.
Let me show you what I actually do for my podcast, Better Biz Academy:
- Give a final thumbs up on potential guests and come up with questions
- Record the show
As compared to what I don’t do:
- Publicize the show being open for guest submissions
- Respond to approved guest emails about being on the show
- Schedule the guests directly
- Collect the bios and headshots for upcoming guests
- Edit the audio from the show
- Write the show notes
- Transcribe the episode
- Upload the podcast to Libsyn and my website
- Create graphics for each show
- Notify my guests their episode is going live
- Share the episode on social media
Now, if I was responsible for ALL the tasks on that list, I’d never get anything done. I’d have to teach myself audio editing (something I don’t want to do) and spend hours working on a podcast that is not a core source of revenue in my business. Since my podcast is a great way to share info with my audience, I want to continue doing it, but not in a way where it becomes a ten hours per week project for me. Instead, I cut myself down to the bare minimum. I even record episodes only 2-3 days per month and spend big chunks of time in “recording mode.”
I recently moved from North Carolina to the Midwest since my fiancé is in the military and got a transfer. We have moved five times in seven years. Planning ahead with these record days has helped me focus on closing out one house and setting up another.
The fact that my team is still behind the scenes getting out two podcast episodes every single week has made a huge difference for me. Since I’ve outsourced this task- and done so smartly- I’ve been able to replicate the process with my YouTube channel, where I also publish twice per week.
Podcasting is work, but it’s fun work when you’re able to find reliable people to help you with the process.
Look for experts who can handle as much of the process as is cost-effective for you. It’s an investment to run a podcast, but with the right team I don’t worry about a great deal of the behind the scenes tasks. What my audience sees is a fully-finished episode.
This week, I wanted to share a couple of services I’m familiar with to help you launch your podcast if you’ve been thinking about starting your own show. You can also score my podcasting course, How to Launch Your Podcast in 30 Days or Less, with this link for only $10.
About five months in and podcasting is hands down my favorite medium. My audience loves it, I love recording, and I also get to cut out all the headaches in it by outsourcing as much as possible. I want that to be a reality for you, too, if you’ve been thinking about starting your own show.
Here are podcast services I personally use or can recommend from knowing others who have used them:
- PodcastMotor.com (Podcast editing, show notes, etc.<— This is a more expensive option.)
- www.thepodcastingguy.com (My guy, Tim Hallowell, who rocks. He’s very affordable and professional and has great packages to choose from.)
- https://www.goteampodcast.com/, run by my pal Allie Williams and her husband.
And, as always, you can train your virtual assistant to handle tasks like making the graphics, posting on Libsyn, etc.