Summer is an amazing time to recalibrate your business and decide you want it to look like going forward in the fall. It tends to be one of the quieter times of the year and it’s a great opportunity to reflect back on what you’ve already accomplished and look ahead to what you hope to achieve in the coming months.
One of the questions that comes up for many freelancers when they are reflecting on their work is, how do you decide how many freelance clients is enough?
To me, it’s not about the number of clients, it’s about the volume of projects you’re working on and the type of research and work required. Not all projects — or clients — are created equal. You might have a client who requires weekly calls with strategy meetings. A lot of additional thinking, communication and preparation goes into that, and working with a client with these requirements might essentially take up 2 spots on your client roster.
The bottom line is that there is no specific number of clients that is right for every freelancer. In the video below, I’m sharing my tips on how to know when you’re overbooked (and what to do when that happens), when you can actually add a client or two to your roster, and when you’re close to the right number of clients for you.