Running a Freelance Biz
Being a guest on a podcast is fast becoming a great way to gain exposure to a broader audience and it is also a low to no cost way of getting traffic to your website. Having done more than 50 interviews and launched the Better Biz Academy podcast, I decided it’s time to share my top lessons for being a great podcast guest.
Appearing as a guest on a podcast show is a great way to market your business and position yourself as a credible expert in your industry. In this week’s video, I draw on my own experience landing over 30 podcast interviews in a month. In it, I discuss three things I learned about how you can land (and nail) multiple interviews as a guest expert and use the opportunity to network with the host of the show.
Recently, I hosted a virtual summit. I chose to do it on Teachable because frankly, I took a course about how to run a summit and the information was too much- it was too technical and looked like a huge investment of time that wouldn’t ultimately pay off. While all those details might be perfect for others, it didn’t suit me, so I made my own way. I decided to use Teachable to host my virtual summit because it was a platform I was familiar with. There were some kinks in this process, but ultimately, I found it was much easier than taking some other approach and using ClickFunnels or SamCart (and paying through the nose to do so.)
I put together this post to recap some of my biggest lessons from this experience and to provide some guidance about using Teachable as a platform to host a virtual summit
An out-of-control inbox is one of those things that can really throw your productivity off so I am sharing my four D’s of dealing with email in this short video. Not only do I share my top tips for managing the email overwhelm, I also give you a few ideas around tools that you can use to minimize distractions, and stay on task. Good luck!
Many entrepreneurs are under the impression that the way things have worked for them for many months or years is the way that it can continue to work in the future. However, if you’re building your business the right way, you probably have the question, how much can I really scale my business myself? The answer is- not too far.
Facebook’s algorithms can be incredibly cruel to our blogs and businesses, making it so no matter how hard we try, our content is rarely seen by any of our audience! Here are some tips for how you can beat the algorithms and expand your audience reach and ultimately attract more clients
Even if you’re a newbie to the business world, you’ve probably heard all the horror stories about Facebook and its scary algorithms! Unfortunately, most of the rumors are true. Facebook’s algorithms mean that your social media content will not get anywhere near as high a reach as it will on other platforms! However, that doesn’t mean that Facebook should be abandoned.
This week, we have writer and owner of the personal finance website, Making Sense of Cents, joining us. In this guest post, Michelle not only shares her journey with us but also talks about what it takes to get into and do well at affiliate marketing. She shares her big tips for getting started (even if you only have a small following) and finding good affiliate opportunities. Have a read!
Before delving into the process of creating your business, there’s something more important than the design of your website and starting a blog that you need to think about.
I’m talking about your ideal client. This is essentially the people you want to work with, and who want to work with you. Your ideal client will be the one who sees the value in investing in you and your process, that equally contributes ideas and takes your suggestions, and feels most connected to your values and methodology. Not knowing your ideal client beforehand can lead to a huge waste of time, money, resources and effort.
Live video is a hot topic for bloggers and business owners now, with hundreds of business coaches and bloggers preaching about the benefits of live Facebook videos and more! In a sense, Snapchat can also be a form of live video (though it can be viewed later too) and that platform is one big marketing tool. One other platform for live video I’ve been getting along with is Periscope. Twitter released a game-changer with this app, with many users appearing to love it, have fun with it, and increase their business’ reach with it.
The best thing about Periscope is the ease in which you can use it. You can begin broadcasting in video format from your phone’s camera instantly, and you can scroll through videos anytime. Audiences, no matter who yours are, love video. Mixing up how you deliver your content is key to holding an audience’s attention, and Periscope is a nice and easy platform to start with. If I haven’t sold Periscope to you yet, this post will share five ways you can use Periscope for your business.
One social network I immediately ruled out for business promotion was Snapchat.
When it first launched, it was plainly considered a private messaging app for young people to send images back & forth with an attached time allowance. Photos and videos could be sent to a group, an individual, or displayed on a ‘story’. Recipients could only view the content once, meaning the app had become little more than a way to communicate amongst one another with no residual evidence. I saw no actual benefit to using Snapchat, and how wrong I was.
I’m still not a huge fan of the platform. It’s difficult to interact, as well as encourage interaction from other users, since there’s no easy way to ‘find and follow’. But, once you learn the ways and put in some practice, Snapchat has great benefits for your business.
When people start their own business, they seem to have a search around; waiting to be provided with the great secret. A magical formula for creating and running a successful business. Unfortunately, there isn’t one. But there are some things you can do to help your business start well. Read on to find out what they are.
It’s quite easy to feel down and slip into a pessimistic nature when business is slower than usual. But rather than getting upset, there are many fun things you can do which will help your business.
This blog post is full of tips on what you can do to boost sales when business is slow, or even just little things you can do to vamp up your business when you have some spare time on your hands. If you ever have nothing to do or if you are wondering what you can do for your small business, that’s the time to get this guide out!
I’ve spoken in-depth in another blog post on how social media provides validity for your business and expands your reach, thus targeting a wider audience. In my experience, I’ve received most of my clients through participating in Facebook groups and engaging with...
Business owners will give you different answers when asked ‘What’s the most difficult part about running a business?’. It’ll be the website design, naming the business etc. I personally think the setting up stage can be a difficult but very enjoyable process, but...
It’s scary enough finally setting up your own business, but naming comes with even more pressure. It’s such a big decision, that we’re often unsure of where to start. The name of your company, if all goes well, could be around for the next ten, twenty, or even thirty...
Twitter is the ultimate social media for promoting your content. Most business owners will tell you that their traffic primarily comes from Twitter and Pinterest. However, potential clients will not take your Twitter persona seriously if you appear unprofessional....
Brand your channel! This is probably the most important step for promoting your YouTube channel. Even though this step doesn’t involve any promotion, none of your marketing methods are worth anything if your channel’s branding is off. People judge based off looks,...
As a business owner trying to expand your community, you probably belong to at least one Facebook group, right? They’re great ways to participate in discussions, promote your work, and get advice for it. But maybe you hadn’t considered just how beneficial creating...
I used to be a member of tons of Facebook groups when I first began my business, but they seemed to fade away for a while. Now, they’re back on the rise, and for good reasonFacebook groups are incredible for business, and I’ve discussed in detail how great they can be...